Mark Wong / Work

Work

Mark Wong founded IMPOSSIBREW, a UK alcohol-free beer company. This page separates dated company evidence from durable biographical facts.

Public record · Reviewed 10 August 2026

Company record

November 2020

Legal company record

A1CO Ltd was incorporated as IMPOSSIBREW Limited. Companies House records the active legal entity and company number 13014642.

[S06]

2020-2021

Product research and launch

Mark worked with Professor Paul Chazot at Durham University on the early formulation. IMPOSSIBREW began trading in 2021.

[S03][S07]

2022 and 2025

Public crowdfunding

The company completed two public Crowdcube campaigns. The Grocer reported that the 2025 campaign passed £1.2 million within 24 hours and later exceeded £1.4 million.

[S15][S26]

January 2026

National grocery distribution

Enhanced Lager and Enhanced Hazy Pale launched with Ocado as the company’s first major supermarket listing.

[S28][S35]

June 2026

Lean operating model

The Drinks Business reported £3.57 million revenue for 2025 and a four-person team using internal automation for operations, reporting, customer insight and content production. These figures are dated to the publication, not presented as current live values.

[S30][S31]